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Key Factors In Successfully Marketing Residential Property In Today’s Charlotte Market A. Professional, Full Time Representation B. A Real Estate Organization Positioned For Success C. Transactional Pricing D. Condition Of Your Property E. Strategic Marketing A. PROFESSIONAL, FULL TIME REPRESENTATION In 1992, I began my real estate career with an intense commitment to provide unique and extraordinary residential real estate service to sellers and buyers of homes in the metropolitan Charlotte area. Since that time, many strategies and techniques have been established that have set my company apart from others in quality, service and SALES RESULTS. The concept has successfully grown into a full service real estate marketing and sales force that is now GroundPlay Realty. My strategies and techniques will become more apparent as I present my marketing plan. BENEFITS OF SERVICE FROM GroundPlay REALTY Full Time Professional representing you in a field where most practitioners are part-time. Wide Experience Base providing skillful advice and counsel, seasoned contract negotiating skills, efficient handling of the transaction through closing and beyond. Sales Results with a strong blend of BUYER ACTIVITY as well as marketing activity. Maximum Marketing Power...several advocates for my clients ...constantly evaluating the market, my marketing efforts, and what it takes to bring success to my clients and customers in today's Charlotte market. B. A REAL ESTATE ORGANIZATION POSITIONED FOR SUCCESS Reggie Parker is working hard to position GroundPlay Realty as one of the strategic companies in the Charlotte real estate market: Founded in 2003. One centralized office to cover all Charlotte needs. The company is working hard to be recognized for: Integrity, Aggressive Sales Results, Outstanding Service & Innovative Marketing.
C. TRANSACTIONAL PRICING (ONE OF THE MOST CRITICAL FACTORS IN PROFESSIONAL REAL ESTATE REPRESENTATION) 1. THE SITUATION THE CURRENT CHARLOTTE MARKET Supply greatly exceeds demand. More houses on the market than will be sold. Economic recovery slow and erratic . Today's buyers are very sophisticated and extremely knowledgeable. Today's Real Estate Professional Must Have A Daily "Finger On The Pulse" Of The Charlotte Residential Market. 2. IMPORTANT FACTORS FOR CONSIDERATION Price is important to you and the buyer. The price of your home is Dictated by the Marketplace...it has nothing to do with personal opinion. In today s Charlotte area market, overpriced houses do not sell, in fact, they are seldom shown: - Buyers assess a seller's seriousness. - Buyers are demanding closed comparables from showing agents. - Buyers have a wide range of selection. ...Knowing the economy, corporate buyers are concerned about being relocated in two to three years, and want to come out right on the transaction. ...The philosophy of "price high, reduce later" is a poor market strategy (AND WILL RESULT IN THE LOSS OF THE FIRST AND POSSIBLY BEST POTENTIAL BUYERS) 3. MY PROFESSIONAL GOAL IN THE AREA OF PRICING ...Provide a detailed financial analysis of your home based on Closed Comparables. ...Evaluate the competition with a comprehensive view of what is on the market. ...Discuss pricing strategies with you. ...Help you get the absolute maximum return on your real estate investment. 4. INVESTMENT OF TIME AND EFFORT FOR YOU ...My detailed financial analysis is one of the most in-depth in the industry. ...I consult periodically with appraisers to give you the benefit of the most professional advice and counsel. ...Pricing through "averages" such as "average price per square foot" is misleading and usually inaccurate. ...Once I have provided you with accurate and sound figures, I will then be happy to discuss the best strategy for you. D. CONDITION OF YOUR PROPERTY ...Buyers have a a wide selection today and obviously to compete, your home must show favorably. ...New construction availability in all Charlotte price ranges makes it important for your home to show well...your home will be consciously and sub-consciously compared to these new homes. ...Most Buyers Must Get Emotionally Involved with a home before making an offer. A house in poor condition can be a real emotional "turn-off". ..."Move-In Condition" is a request from most buyers with whom we work. We live in a fast paced world where people often don't have the time to make changes or renovations. There are also many who simply don't have the vision to see what cosmetic changes could do to a home. ...Prospects For "Fixer-Uppers" are very rare today. There are some of them in the marketplace, but: - They will pay the lowest possible price. - They normally overestimate the cost of their planned changes and renovations, putting more pressure on reducing the purchase price. I WILL MAKE RECOMMENDATIONS TO YOU: A key role for me is to advise you in this area. I will make recommendations to improve the marketability of your home, and will seek feedback from other showing agents to keep you informed. I’m constantly handling buyers moving into the Charlotte area, and will look at your home from a buyer's perspective. E. STRATEGIC MARKETING ...To the two groups of homebuyers in the Charlotte Marketplace. 1. Buyers Working With An Agent 90% of the Charlotte residential home buyers are in this category. 2. Buyers Not Working With An Agent at this point in time. While it may seem like an oversimplification, there is a critical distinction that significantly impacts the effectiveness of my marketing for you!
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