MARKETING STRATEGIES

BUYER INFLUENCE

SHOWING YOUR HOME

Factors That Influence People To Buy Homes:

·         Location

·         Price

·         Neighborhood Appeal

·         Condition Of Property

·         Neighborhood Amenities

·         Style Of Home

·         Homesite & Setting

·         Floor Plan

·         Features & Finishes

·         Quality Of Workmanship

There are generally Two groups of homebuyers:

1. Buyers Working With An Agent

·         Corporate moves

·         Move-up buyers where agent

·         has their home listed

·         Prefer efficiency of working

·         with an agent

·         Cold calls to Realtors

·         Sign calls to Realtors

·         Advertising calls to Realtors

·         Personal referrals

2. Buyers Not Working With An Agent

·         Prefer to drive around on their own

·         Think real estate agents will pressure them

·         Bad experience with a previous real estate agent

·         Might get a better deal on their own

·         Just thinking about buying

·         Just out looking around

GROUNDPLAY's Strategic Marketing Objective:

Place the influencing factors about your home in front of area Agents and Buyers,so that, when a person is ready to buy, your home will be shown and sold!

PRICING YOUR PROPERTY TO MOVE. PRICE IT RIGHT, RIGHT FROM THE START.

Your property will generate the most attention and showings in the first weeks it's on the market. For the best results, you should list it at a realistic price right from the beginning. If your price is too high relative to the competition, then the right buyers will not even look at an otherwise attractive property - particularly during the critical stage of initial market exposure.

PROPER PRICING IS IMPORTANT

·         Faster Sale

·         Less Inconvenience

·         Attracts "Cleaner" Financing

·         Attracts Higher Offers

·         Means More Money to Sellers

·         Avoids Being "Shopworn"

·         Better Response from Advertising and Sign Inquiries

·         Increased Sales Associate Response

·         Exposure to More Prospects

LEARN THE VALUE OF YOUR PROPERTY:

Setting the right price before you list is critical to getting the most for your property and selling it quickly. Having a professional with experience in your neighborhood prepare a Competitive Market Analysis (CMA) gives you the facts and insights to set the right price.

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